YouTube started the Partner Program through which video creators could upload their videos and earn money. This was a brilliant opportunity for video creators to showcase their creativity and reach to the fellow audience. The Program Partner can make money through the advertisements posted besides their video. Recently YouTube has been in trouble, when many of their big advertising clients left them as their products were advertised besides videos containing hatred, terrorism and violence. Hence, YouTube makes strict policies to gain the trust of their advertising lobby and retain them.
This was a huge smack to YouTube because very famous and big giants like Coca-Cola, HSBC, Walmart, McDonald’s stopped advertising on their website. Google has been constantly trying to get a resolution for this issue and have announced hiring more employees to scrutinize the videos that are uploaded and played on YouTube. One important step which Google announced recently in a blog post was to make their policies stricter for the Partner Programmers who are uploading their videos.
According to the new policy, YouTube won’t post any advertisements on those videos which does not have more than 10,000 views. This clearly means that henceforth any video Uploader who is a part of the YouTube Partner program, whether new or old will have to wait until he has 10,000 views on their videos to earn money through advertisements. YouTube also announced that there would be a reviewing process for the new aspirants who want to join the YouTube Partner Program. This clearly means that each and every video uploaded should have more than 10,000 views and not 10,000 channel subscribers.
From the Advertiser’s point of view, YouTube announced that they would improve and add more tools in favor of the advertisers through which they can keep an eye on the content and get disassociated with the content they don’t like. It seems to be a temporary solution for the crisis YouTube has been facing due to the raised controversy. But this would be their first step through which they can win the game and retain their market position.
Facebook faced a similar controversy with their new service Facebook Live when objectional live videos were posted by the users on the internet. Companies are trying hard to filter these kind of videos which promotes, hatred, racism and controversial activities through which their image could be hampered. YouTube needs to final a permanent and reliable solution through which they can avoid this kind of controversies in the near future. Blocking an Uploader till he receives 10,000 views cannot be a permanent solution and the videos need to be scrutinized and reviewed constantly to safe guard their reputation.
Daniel is acting editor of Talk Herald with over two years of experience in the field of online news under his belt. Daniel has worked with multiple media houses and is currently leading a team of journalists, sub-editors, and writers through his entrepreneurial endeavors.
United StatesCanadaMexicoUnited Kingdom-----AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua and BarbudaArgentinaArmeniaArmeniaArubaAustraliaAustriaAzerbaijanAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaireBosnia and HerzegovinaBotswanaBouvet Island (Bouvetoya)BrazilBritish Indian Ocean Territory (Chagos Archipelago)British Virgin IslandsBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongoCook IslandsCosta RicaCote d'IvoireCroatiaCubaCuraçaoCyprusCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKazakhstanKenyaKiribatiKoreaKoreaKuwaitKyrgyz RepublicLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarReunionRomaniaRussian FederationRwandaSaint BarthelemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Netherlands)Slovakia (Slovak Republic)SloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & S. Sandwich IslandsSpainSri LankaSudanSurinameSvalbard & Jan Mayen IslandsSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkeyTurkmenistanTurks and Caicos IslandsTuvaluU.S. Virgin IslandsU.S. Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUruguayUzbekistanVanuatuVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabwe
Global Tungsten Carbide Powder Market Insights by 2023: ChinaMinmetalsCorporation, Sandvik, ElementSix and XiamenTungsten
Global Smoke Alarms Market Insights by 2023: Ei Electronics, Kidde, BRK and X-Sense
Global Tire Mold Market Size, Share 2018: Anhui Wide Way Mould, Himile, SeYoung TMS and Greatoo
Global Cell Culture Media Market Growth by 2023: PromoCell, CellGenix, Atlanta Biologicals, Zenbio and Takara
Global Phenolic Foam Board Market Growth(CAGR) by 2022: Kingspan Insulation, LG Hausys, Unilin(Xtratherm) and Asahi Kasei
Global Natural Astaxanthin Market Forecast 2018-2023: Cyanotech, Algatechnologies, BGG, Fuji and Parry Nutraceuticals
Global Juicer Market 2018 Future Projection: Oster, Omega, Breville and Hurom
Global Mouth Ulcer Treatment Drug Market Growth Outlook by 2023: GlaxoSmithKline, 3M Healthcare, Sannova, Pfizer and Reckitt Benckiser
Global Superhard Materials Sales Market Size, Share 2018: Zhongnan Diamond, SF Diamond and Henan Huanghe Whirlwind
Global Quick Service Restaurant (QSR) Market 2018 Share and Development: Verifone Systems Inc, PAR Technology Corporation, Cognizant and NCR Corporation
Global Smart Irrigation Controllers Market Growth by 2022: Hunter Industries, The Toro Company, Rain Bird Corporation and Netafim
Global Contact Center Market 2018 Forecast and Share: Sykes Enterprises Inc, Transcom, Convergys (Stream) and Atento
Global Low Power Precision Op Amps Market 2018 Share and Development: Analog Devices Inc, Texas Instruments, STM and Maxim Integrated
Global Spandrel Glass Market Insights by 2023: Viracon, Trulite Glass & Aluminum Solutions, Taiwan Glass and Saint-Gobain
Global Ultra Short Throw Projector Market Insights by 2023: Casio, Panasonic, Dell and Vivitek
Global Denim Market Size 2018: Arvind, Nandan Denim Ltd, Canatiba, Vicunha, Isko and Aarvee
Global Isophorone Market Current and Future Prospect by 2023: DOW, SI Group, Evonik, Qian Yan and Arkema
Global Planter Market Growth by 2023: Scheurich, HC, Lechuza, Elho, Huaboshi and Keter
Global Axle & Shaft for Pickup and Trucks Market Current and Future Prospect by 2023: Meritor, IFA Rotorion, Wanxiang Qianchao and Hyundai-wia
Global IQF Vegetables Market Insights by 2023: Dole Food, B&G Foods Holdings, ConAgra Foods and Capricorn Food Products
Global Transcutaneous Oxygen Monitor Market 2018 Forecast and Share: Humares, Humares, Medicap, Philips and Perimed AB
Global Expanded Polypropylene Market Forecast 2018-2023: Hanwha, Bo Fan New Material, BASF, Kaneka and JSP
Global Polycarbonates Market Growth(CAGR) by 2022: Mitsubishi, Trinseo (Styron), Teijin Limited and SABIC Innovative Plastics
Global Pintle Hook Market Current and Future Prospect by 2023: VESTIL, VBG GROUP, Wallace Forge and Shur-Lift
Global Insulin Pen Market Size 2018: Medtronic, Novo Nordisk, Artsana, Sanofi and BD
COPYRIGHT - 2017 JOURNALISM DAY