YouTube started the Partner Program through which video creators could upload their videos and earn money. This was a brilliant opportunity for video creators to showcase their creativity and reach to the fellow audience. The Program Partner can make money through the advertisements posted besides their video. Recently YouTube has been in trouble, when many of their big advertising clients left them as their products were advertised besides videos containing hatred, terrorism and violence. Hence, YouTube makes strict policies to gain the trust of their advertising lobby and retain them.
This was a huge smack to YouTube because very famous and big giants like Coca-Cola, HSBC, Walmart, McDonald’s stopped advertising on their website. Google has been constantly trying to get a resolution for this issue and have announced hiring more employees to scrutinize the videos that are uploaded and played on YouTube. One important step which Google announced recently in a blog post was to make their policies stricter for the Partner Programmers who are uploading their videos.
According to the new policy, YouTube won’t post any advertisements on those videos which does not have more than 10,000 views. This clearly means that henceforth any video Uploader who is a part of the YouTube Partner program, whether new or old will have to wait until he has 10,000 views on their videos to earn money through advertisements. YouTube also announced that there would be a reviewing process for the new aspirants who want to join the YouTube Partner Program. This clearly means that each and every video uploaded should have more than 10,000 views and not 10,000 channel subscribers.
From the Advertiser’s point of view, YouTube announced that they would improve and add more tools in favor of the advertisers through which they can keep an eye on the content and get disassociated with the content they don’t like. It seems to be a temporary solution for the crisis YouTube has been facing due to the raised controversy. But this would be their first step through which they can win the game and retain their market position.
Facebook faced a similar controversy with their new service Facebook Live when objectional live videos were posted by the users on the internet. Companies are trying hard to filter these kind of videos which promotes, hatred, racism and controversial activities through which their image could be hampered. YouTube needs to final a permanent and reliable solution through which they can avoid this kind of controversies in the near future. Blocking an Uploader till he receives 10,000 views cannot be a permanent solution and the videos need to be scrutinized and reviewed constantly to safe guard their reputation.
Daniel is acting editor of Talk Herald with over two years of experience in the field of online news under his belt. Daniel has worked with multiple media houses and is currently leading a team of journalists, sub-editors, and writers through his entrepreneurial endeavors.
United StatesCanadaMexicoUnited Kingdom-----AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua and BarbudaArgentinaArmeniaArmeniaArubaAustraliaAustriaAzerbaijanAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaireBosnia and HerzegovinaBotswanaBouvet Island (Bouvetoya)BrazilBritish Indian Ocean Territory (Chagos Archipelago)British Virgin IslandsBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongoCook IslandsCosta RicaCote d'IvoireCroatiaCubaCuraçaoCyprusCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKazakhstanKenyaKiribatiKoreaKoreaKuwaitKyrgyz RepublicLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto RicoQatarReunionRomaniaRussian FederationRwandaSaint BarthelemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Netherlands)Slovakia (Slovak Republic)SloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & S. Sandwich IslandsSpainSri LankaSudanSurinameSvalbard & Jan Mayen IslandsSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkeyTurkmenistanTurks and Caicos IslandsTuvaluU.S. Virgin IslandsU.S. Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUruguayUzbekistanVanuatuVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabwe
Global Reinforced Thermoplastic Pipes Market Size 2018: Aerosun Corporation, Polyflow, Cosmoplast and PES.TEC
North America Lyophilizer Forecast Market 2018-2023: Zirbus, Tofflon, Labconco and SP Scientific
Global Outdoor Cushions Market Size, Share 2018: NatureHike, JACK WOLFSKIN, Hilleberg and Kelty
Europe Bone Sonometers Forecast Market 2018-2023: DMS, Osteosys, GE Healthcare, Furuno Electric and Hologic
Global Waste to Energy Market Forecast, Trends 2018-2023: Tianjin Teda, Sanfeng Covanta, Grandblue and China Everbright
Global Fixed Power Capacitor Market Size 2018: Siyuan, Schneider Electric, Nissin Electric, Eaton and China XD
Global Advanced Phase Change Materials Market Forecast 2018-2023: Cryopak, Honeywell, Entropy Solutions Inc and BASF
Global Drive Chains Market Forecast, Trends 2018-2023: CHALLENGE, Ketten Wulf , Tsubaki, Zhejiang Hengjiu and DONGHUA
Global Rotary Pressure Filters Market Forecast 2018-2023: BHS, Juneng Machinery Group, Gneuss, ANDRITZ and BOKELA
Global L-Arginine Market Size 2018: Jurui Biotechnology, CJ, Daesang, Jingjing, KYOWA and Evonik
Global Methylal Market Forecast 2018-2023: LCY Chemical, Chemofarbe, Wangda and Lambiotte
Global Single-Use Bioreactors Market Size 2018: Eppendorf, Sartorius, GE Healthcare and Thermo Fisher
Global Metal Cleaning Market Size 2018: Rosler, Pero, Karl Roll, Durr Ecoclean and MecWash
Global Natural Astaxanthin Market Forecast 2018-2023: Cyanotech, Algatechnologies, BGG, Fuji and Parry Nutraceuticals
Global Neuromyelitis Optica Drug Market Forecast 2018-2023: Gyjtrs, SANDOZ, Intas and TEVA
Global Builder Hardware Market Growth(CAGR) by 2022: Winkhaus, Kin Long, Sobinco and Lip Hing
Global Silicon Nitride Ceramics Market Size, Share 2018: Mokai, Kaifa, Jinsheng, Unipretec and Gaoyue
Global Medical Textiles Market Size 2018: Smith & Nephew, Dupont, BSN medical, Molnlycke and Medline
Global Mosquito Control Market Growth by 2022: Valent BioSciences, Clarke, BASF and Central Life Sciences
Global Mountain Bike Market Forecast 2018-2023: Solomo, TRINX, Pivot and Sava
Global Power Cords Market Forecast 2018-2023: Electri-Cord, Longwell, Feller and Quail Electronics
Global Mica Paper Market Size 2018: Nippon Rika, Sakti Mica, Ruby mica, Zhongtian Mica and Corona Films
Global DeNOx Catalyst Market Growth(CAGR) by 2022: Johnson Matthey, Seshin Electronics, Haldor Topsoe and Hitachi Zosen
Latex Powder Market Globally 2018 : BASF, Shandong Xindadi, Akzo Nobel, Wacker, SANWEI and DCC
Global Collagen Market Size 2018: Italgelatine, Cosen, Taiaitai and Lapi Gelatine
COPYRIGHT - 2017 JOURNALISM DAY